The moves, named.
60 interface and growth patterns. A teardown of one company's screen goes stale the week they redesign it. A named pattern you can recognise anywhere does not.
60 of 60
The Empty State
The first screen a new account sees, treated as a designed surface rather than a blank.
5 min read
Progressive Onboarding
Teach each capability at the moment it is needed instead of all of it upfront.
5 min read
Seeded Sample Data
Ship a new account with realistic content already in it so the product can be understood.
5 min read
The Setup Checklist
A short visible list of setup steps that tracks progress and survives leaving the page.
5 min read
The Tooltip Tour
A sequence of overlaid callouts pointing at interface elements, and why it is usually a patch.
5 min read
Permission Priming
Ask for the reason before the operating system asks for the permission.
4 min read
Time To First Value
Measure the gap between signing up and getting something useful, then attack it.
5 min read
The Magic Moment
The single interaction where the product earns belief, staged so it cannot be missed.
5 min read
The Setup Wizard
A linear multi step flow for configuration that genuinely has to happen before anything works.
5 min read
Social Import
Offer to bring in the people a new user already knows, with consent and visible control.
5 min read
The Template Gallery
Let new users start from a finished example instead of an empty document.
5 min read
Personalisation Questions
A short set of setup questions whose answers visibly change what the user sees next.
5 min read
Skippable Onboarding
Let confident users leave the guided path without losing the ability to come back to it.
4 min read
Guest Mode
Let people use the product before creating an account, then attach the account to the work.
5 min read
Demo Mode
A populated read only version of the product that anyone can walk through before committing.
4 min read
Progressive Profiling
Collect user information across many small moments instead of one long form at signup.
5 min read
The Welcome Email
The one message with reliable attention, used to return the user to an unfinished task.
4 min read
In Product Education
Teaching that lives inside the interface permanently rather than as a flow shown once.
5 min read
The Activation Metric
One measurable event that separates accounts likely to stay from accounts likely to leave.
6 min read
The Aha Moment Audit
A structured review of where understanding arrives, and how much work sits before it.
6 min read
The Streak
A visible run of consecutive days the user would rather not break.
6 min read
The Digest Email
One scheduled summary replaces a stream of interruptions with a single readable moment.
5 min read
Notification Strategy
Deciding what deserves an interruption, and accepting the cost when it does not.
6 min read
The Weekly Review
A scheduled moment where the user looks back, closes loops, and sets the next week.
5 min read
The Progress Dashboard
A persistent view of how far the user has come against something they chose.
5 min read
Saved State and Resumability
The product remembers exactly where the user stopped and offers it back.
5 min read
Collections and Saving
Letting users keep things builds a personal library they will not rebuild elsewhere.
5 min read
Reminders and Habit Anchors
Tie the action to a moment the user already has, then remind them there.
5 min read
Milestone Celebration
Mark the moment a user crosses a threshold that meant something to them.
4 min read
Leaderboards
Ranking users against each other to convert comparison into repeated effort.
6 min read
Social Accountability
Another person expects the user to show up, so the user shows up.
5 min read
The Year in Review
An annual summary that hands the user a story about themselves.
5 min read
Personal Stats
Always-available numbers about the user's own behaviour, on their terms.
4 min read
Content Refresh and Recency
Something is different since last time, so returning is worth doing.
5 min read
The Reactivation Email
One well-aimed message to someone who stopped, sent before they forget you.
5 min read
The Win-Back Offer
A discount or credit aimed at someone who already decided to leave.
5 min read
The Comeback Flow
What a returning user sees in the first thirty seconds after a long absence.
5 min read
The Churn Survey
Ask why at the exit, briefly, without using the question to block the door.
4 min read
The Pause Option
Offer a hold instead of a cancellation, for users whose reason is temporary.
5 min read
The Engagement Ceiling
Decide the point past which more usage is bad for the user, then stop pushing.
6 min read
The Paywall
A gate that stops access until someone pays, registers, or proves an entitlement.
6 min read
The Free Trial
Time-boxed full access, given on the bet that habit will outlast the clock.
5 min read
The Freemium Gate
A permanent free tier whose edges are drawn where paying starts to make sense.
6 min read
Usage Limits and Metering
Pricing tied to a counted unit, with the count shown before it runs out.
6 min read
The Upgrade Prompt
An in-product ask for money, placed at the moment the ceiling is felt.
5 min read
The Pricing Page
The one screen where a visitor decides both what to buy and whether to buy.
6 min read
The Cancellation Flow
The path out of a subscription, and the clearest test of whether a company means it.
6 min read
Search
A box that takes what someone already knows and returns what they wanted.
6 min read
Filters and Faceted Browse
Narrowing a large set by attributes, without stranding anyone at zero results.
5 min read
The Command Palette
One keyboard shortcut that opens a searchable index of everything the product can do.
5 min read
Breadcrumbs and Wayfinding
Showing where someone is and how to get back up without using the browser button.
4 min read
The Form
A structured request for information, where every field asked costs someone finishing.
6 min read
Inline Validation
Checking a field as it is filled, so errors surface next to the thing that caused them.
5 min read
Autosave
Persisting work continuously so nobody has to remember to press save.
5 min read
The File Upload
Moving a file from someone's machine into yours, with the failures handled up front.
5 min read
The Date and Time Picker
Capturing a moment correctly, across formats, time zones, and people who prefer typing.
5 min read
The Loading State
What the interface says while it waits, which shapes how long the wait feels.
5 min read
The Error Message
What you say when something breaks, which is when writing matters most.
5 min read
Undo
Letting an action happen immediately, and letting the person take it back.
5 min read
The Confirmation Dialog
A modal asking are you sure, which is usually a design failure undo would solve better.
4 min read