Every lesson, five minutes each.
Six tracks covering what a product person has to be good at. Read them in any order; the daily rotation picks for you if you would rather not choose.
6 lessons
Discovery
The Mom Test
Ask about what people did last week, not what they would do next month.
5 min read
Discovery
Interviewing as a Habit, Not a Project
One interview a week beats twenty interviews once a year, and it is easier to sustain.
5 min read
Discovery
Opportunity Solution Trees
A way to show why you are building this and what else you considered, on one page.
6 min read
Discovery
Stated Need Versus Real Need
What people ask for is shaped by what they think is possible. Go underneath it.
5 min read
Discovery
Synthesising Notes Without Cherry-Picking
The quote that supports your plan is the one you will remember. Build a process that outvotes you.
6 min read
Discovery
Running a Survey That Is Not Garbage
Surveys are good at measuring known things and terrible at discovering unknown ones.
5 min read